Rene Professional participates in The HairProject in Kortrijk in Belgium.
This professional, dynamic hairdresser event is full of interaction and inspiration! For all hairdressers this is THE occasion to familiarize themselves with all the new products. René van Alphen himself is present on March 13 & 14, 2015 to present the lines ARTcolor, PureColor and Purerené to hairdressers from Belgium, the Netherlands and Luxembourg. Together with his team of motivated staff and hairdressers he is ready to inform visitors about our distinguished products. The first day there also is an official moment: the introduction of Clove Bud Fiber Mud. This new styling product is the latest news in the world of hairstyling. This elastic paste is a real texturizer enriched with bamboo and fibers and is ideal for kneading nonchalant wisps, shapes and forms. This mud has been developed in the lab to complement the current waxes from the line of PureRené. René has listened to the cry of the hairdressers and the real creative hairdresser will immediately recognize this texturizer as the ideal fiber paste suited for curly hair. It is therefore the ultimate product to control curls.